Kei London works with a small number of artists at a time. Management is a long term professional process, not a package of promotion, so we begin by understanding how a practice is currently read before recommending what should change.
Our work combines curatorial thinking, career strategy, positioning, digital presentation and collector engagement. We are an art agency rather than a gallery, which means we can work across representation, commissions, exhibitions, education and collaboration rather than a single model.
How we work
Strong careers are built through clarity, consistency and considered decisions. Before discussing exhibitions, sales or visibility, we look at four things.
- How the work is currently being read and understood
- Whether the narrative and positioning match the practice
- Where time, energy or money is being misdirected
- Which next steps are realistic and will create the most change
Start here: practice review and strategic diagnostic
£350, returned within 10 working days
Every artist relationship with Kei London begins here. The Practice Review is a professional assessment of where your work currently sits and what should happen next. It also allows both sides to judge fit before any longer engagement is discussed.
What is included
- Review of your portfolio, artist statement, CV, website and Instagram
- Written assessment of positioning, strengths, gaps and current obstacles
- Assessment of your pricing against genuinely comparable artists at your stage and market
- Curatorial observations on how the work is presented and how it is likely to be read
- A prioritised set of next steps, with specific, dated actions across the next 90 days
what is not
The Practice Review is an honest professional read. It is not a promotional exercise, and it does not include a meeting as standard, although a conversation may follow where useful. Purchasing a review does not lead automatically to representation.
Where it leads
Artists who complete a Practice Review and are a good fit may be invited to continue into the Discovery Track or, in a small number of cases, into representation.
Artists we have reviewed also remain known to us. When we are curating a group exhibition, an event or a commercial campaign, we work from that knowledge and may approach artists whose work fits the curatorial premise. Selection is on fit with the project and nothing else. A Practice Review does not create eligibility, and we also invite artists we have not reviewed. Where we keep your materials on file we do so with your consent, and you can ask us to remove them at any time.
How to begin
Email studio@keilondon.com with your CV, artist statement and a portfolio link or PDF.
discovery track
From £750.
Focused work on how the practice is presented, understood and positioned.
- Portfolio and artist statement development
- Narrative and positioning
- Website and Instagram assessment
- Strategic direction and priority setting
Artists progressing from the Practice Review enter the Discovery Track at a reduce rate.
professional career management
By consultation, following a Practice Review and Discovery Track
Full representation for a small number of artists building long term international careers. Sales commission applies separately and is agreed in writing.
- Artist management and representation
- Exhibition planning and curatorial strategy
- Collector outreach and sales positioning
- Press, institutional and partnership strategy
- Pricing, editioning and production guidance
Terms are agreed following consultation. Kei London takes on a limited number of artists at this level each year. Project work outside these three levels, such as a specific exhibition or a defined career milestone, is quoted individually.
What we do not promise
Clarity here protects both sides.
- We do not guarantee representation, sales, exhibitions, press coverage, collectors or introductions.
- Submission does not guarantee an invitation to work together.
- Payment for a review or a project does not create a representation agreement.
- Where we cannot help, we will tell you, and we will say why.
who is this for
The artists we work best with are producing consistent work, are ready to make professional decisions about how it is presented, and want an honest assessment rather than encouragement.
This is unlikely to be the right fit if you are looking for a guaranteed exhibition, a promotional service, or a low cost review of a practice that is still forming.
selection and submission
Kei London operates on a selective basis.
To be considered, send the following to studio@keilondon.com
- Artist CV
- Artist statement
- Portfolio, PDF or a link
Where appropriate, we will invite you to begin with the Practice Review and Strategic Diagnostic.
Submit your portfolio: studio@keilondon.com
education and professional development
Kei London's founder teaches short courses at the University of the Arts London, Chelsea College of Arts. Some artists use these courses alongside agency work to strengthen their professional understanding of the art world.
You can find out more about it here: Art Practice & Business Short Course
Common questions
How long does the Practice Review take?
Ten working days from the point we have your full materials.
Is the fee credited if I continue?
Artists moving from the Practice Review into the Discovery Track do so at a reduced rate.
Do you take a commission on sales?
Commission applies to work sold through Kei London and is agreed in writing before any sale. It is separate from management fees.
Do you offer free portfolio reviews?
No. The Practice Review is a paid professional assessment, which is what allows it to be honest and detailed.
Do I need to be based in London?
No. We work with artists internationally. The review process is conducted remotely.
Will a Practice Review lead to an exhibition?
Not by itself, and we do not promise that it will. We may approach reviewed artists when a project suits their work, but selection is always on curatorial fit with that project. Paying for a review does not create eligibility for anything.
What happens to my materials after the review?
We keep your CV, statement and portfolio on file so that we can consider your work for future projects. You can ask us to remove them at any time by emailing studio@keilondon.com.
