At Kei London, artist management is approached as a long-term, strategic process rather than a transactional service. We work with a carefully selected group of artists, supporting them through bespoke management campaigns shaped around individual practice, ambition, and market readiness.
Rather than offering generic representation, we take time to understand each artist's work as both a creative and professional ecosystem - how it is positioned, where momentum may be slowing, and what needs to change in order to move forward sustainably.
Our work combines curatorial thinking, strategic career planning, branding, digital positioning, and collector engagement, supporting artists at different stages of their development.
Kei London works with a limited number of artists each year through tailored advisory pathways designed to support long-term artistic positioning and international exposure.
Our Approach
We believe that strong careers are built through clarity, consistency, and considered decision-making.
Before thinking about exhibitions, sales, or visibility, we focus on:
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How the work is being read and understood
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Whether the narrative and positioning are aligned with the practice
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Where energy, time, or resources may be misdirected
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What realistic next steps will create the most impact
This approach allows us to work with artists in a focused and meaningful way, rather than applying one-size-fits-all solutions.
Initial Step - Practice Review & Strategic Diagnostic
Initial Assessment | £350
Before entering any management or representation pathway, our usual starting point is a Practice Review & Strategic Diagnostic. This initial stage creates clarity and allows both the artist and the agency to assess fit before any longer-term engagement is discussed.
What this includes:
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Review of portfolio, artist statement, CV, website, and Instagram
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Professional assessment of positioning, strengths, gaps, and current challenges
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Curatorial and strategic observations on how the work is presented and perceived
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Clear guidance on possible next steps and recommended pathways
Feedback is delivered in a structured written and/or verbal format.
This stage does not automatically include a meeting, although a conversation may follow where appropriate.
The diagnostic process typically takes 30-45 days, allowing for a considered and thorough review.
This step ensures transparency, protects the artist's investment, and allows us to work in a focused and professional way.
Artist Management Pathways
While every artist relationship is bespoke, our support generally follows a small number of career-stage pathways. These structures help us design focused, realistic strategies rather than one-size-fits-all solutions.
Discovery Track - Visibility & Foundations
Recommended starting point for many artists
This pathway focuses on refining how the work is presented, understood, and positioned.
Typically includes:
Portfolio and artist statement refinement
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Narrative and positioning development
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Website and Instagram assessment
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Strategic direction and priority setting
Typical engagement:
Starting From £750
Artists progressing from the Practice Review & Strategic Diagnostic may enter the Discovery Track at a reduced rate. Artists who feel ready may also choose to enter this pathway directly.
Growth Management - Representation Lite
For artists with momentum who are ready to expand visibility and enter curated representation.
Typically includes:
Non-exclusive artist representation
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Branding and narrative development
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PR and exhibition strategy
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Collector-facing materials
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Ongoing strategic check-ins
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Inclusion in selected Kei London activities and private views
Typical engagement:
Starting From £2,500, depending on scope and duration
(Sales commissions discussed separately)
Professional Career Management - Full Representation
For artists building serious, long-term careers with international ambition.
Typically includes:
Full artist management and representation
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Exhibition planning and curatorial strategy
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Collector outreach and sales positioning
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Press, institutional, and partnership strategy
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Pricing, editioning, and production guidance
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Long-term mentoring and opportunity scouting
Typical engagement:
Annual programmes starting from £6,000, discussed by consultation
(Sales commissions apply)
Project-Based Campaigns
For artists with a clearly defined objective, such as a solo exhibition, special project, or key career milestone.
Typical engagement:
Starting from £2,000 per project, depending on scope and complexity.
Digital & Presentation Support (Add-Ons)
Digital presence is addressed as part of an overall strategy, not as a standalone service. Where relevant, we offer focused support to ensure online platforms accurately reflect the quality and intent of the work.
Support may include:
Artist website structure and content guidance
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Portfolio optimisation for curators and collectors
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Instagram positioning and content direction
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Alignment of digital narrative with career goals
Typical engagement:
Starting from £800
A Note on Investment
The engagement levels outlined above are indicative and reflect typical collaboration structures. Each partnership with Kei London is developed through a bespoke curatorial process; therefore, final terms are defined following an initial consultation and alignment of artistic vision, scope, and long-term strategy.
Begin the Conversation
If you feel aligned with Kei London’s approach, we invite you to start a dialogue. Every collaboration begins with a conversation — understanding where you are, where you want to go, and how we can build that journey together.
Selection & Submissions
Kei London operates on a curated and selective basis.
Submission does not guarantee representation.
Artists interested in working with Kei London are invited to submit:
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Artist CV
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Artist statement
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Portfolio (PDF or link)
Where appropriate, artists may be invited to proceed with the Practice Review & Strategic Diagnostic as a first step.
Education & Professional Development
Alongside the agency, Kei London's founder teaches short courses at UAL (Chelsea College of Arts). Some artists choose to engage with these courses as a complementary step in strengthening their professional understanding of the art world.
